The Oshkosh Dragonboat Race & Festival is still nine months away but I've been thinking about the next event since September 26, 2009. I watched You Got Mail this afternoon and Joe Fox (Tom Hanks) is totally right. Good business means you need to "Go to the mattresses."
Every day I research new ways to market events and programs for UW Oshkosh but this event has me stumped. It should be a no-brainer: free family fun, local music, great food and Dragonboat racing - all of which takes place on a beautiful fall day near the Fox River in Oshkosh.
As marketing manager for Reeve Memorial Union at UW Oshkosh, part of my job responsibilities is to successfully market several community events that the university takes part in. The Oshkosh YMCA and UW Oshkosh are partners in the Oshkosh Dragonboat Race & Festival. Each year members from both organizations get together, plan the event and work their tails off the day of the event.
Because of the economy over the last couple of years it's been pretty tough getting community members to commit to a sponsorship or even participate in the races.
I'm looking to social media to help me take my marketing to the next level. I need engagement, conversation, education and visuals. You can't get that anywhere else. Trust me, I've looked.
I hope my "battle" for recognition in the community comes out with the dragons on top. Students and future "strong kids" need the funding and I'll do whatever I can to help raise money for these organizations.
Every day I research new ways to market events and programs for UW Oshkosh but this event has me stumped. It should be a no-brainer: free family fun, local music, great food and Dragonboat racing - all of which takes place on a beautiful fall day near the Fox River in Oshkosh.
As marketing manager for Reeve Memorial Union at UW Oshkosh, part of my job responsibilities is to successfully market several community events that the university takes part in. The Oshkosh YMCA and UW Oshkosh are partners in the Oshkosh Dragonboat Race & Festival. Each year members from both organizations get together, plan the event and work their tails off the day of the event.
Because of the economy over the last couple of years it's been pretty tough getting community members to commit to a sponsorship or even participate in the races.
I'm looking to social media to help me take my marketing to the next level. I need engagement, conversation, education and visuals. You can't get that anywhere else. Trust me, I've looked.
I hope my "battle" for recognition in the community comes out with the dragons on top. Students and future "strong kids" need the funding and I'll do whatever I can to help raise money for these organizations.
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